2012 Jun 26 LEAMINGTON SPA, UK - IndieCity is proud to reveal the IndieCity GameFactory, a mobile game-making workshop that makes game players into game producers.
     
     In partnership with Blitz Academy, Blitz Games Studios' long-established education outreach initiative, the GameFactory aims to break down the barriers that surround game development, enabling teams of Factory "workers" to create their very own video game.
     
     "There's a real need to challenge the perception that in order to make a video game you need years of experience and tonnes of money" explains IndieCity's Chris Swan. "Of course there's no denying that game development is indeed a highly skilled vocation; the primary aim of the GameFactory is to show people of all ages that they will already have some of those skills. It doesn't matter if you're 7 or 70, whether you're a hard-core game player or not, the GameFactory proves that with the right technology, a little imagination and some old-fashioned hard work and cooperation it's possible to produce a playable game that the makers can be proud of."
     
     GameFactory is making its debut appearance at the Games Britannia video games festival in Sheffield next week. Operators will be split into teams who will each create the separate visual and audio assets to be used in their game utilising GameMaker, a free-to-use game development software package. Game makers will even get to choose the type of game they create, picking from a wide selection of genres including platformer, puzzle and even multiplayer games.
     
     Mark Hardisty of Games Britannia: "We're absolutely delighted that the IndieCity GameFactory is debuting at Games Britannia. It's a fantastic way to inspire the next generation of game developers and we're extremely excited to see the results!"
     
     GameFactory sessions will be held through the week-long festival, with both visiting schools and the general public having the chance to try it out for themselves.
     
     For more information about the IndieCity GameFactory, including details of where the Factory will be in the upcoming months please visit www.IndieCity.com/GameFactory
     
     About IndieCity:
     IndieCity.com is a unique online marketplace committed to celebrating and supporting the indie gaming community at all levels, highlighting the creativity, the passion and the people. The site aims to create one integrated indie community that draws together developers, gamers and press to encourage the discovery, promotion and enjoyment of indie games of all shapes and sizes.  http://IndieCity.com
     
     About Blitz Academy:
     Originally the brand name for Blitz's unique, innovative and award-winning internal training programme, the key aims of the Academy are to share knowledge, develop employees as trainers and encourage all staff to participate in structured training programmes designed to improve skills (creative, technical and interpersonal), morale and productivity. Blitz Academy now also incorporates the company's education outreach initiatives, including a detailed careers advice website intended to assist educators as well as those seeking a career in games. www.BlitzAcademy.com
     
     About Games Britannia:
     Games Britannia is the first hands-on videogame education festival of its kind, led by Brinsworth Comprehensive School in partnership with Rotherham Metropolitan Borough Council, Sheffield Hallam University, SUMO Digital, UK Interactive Entertainment and Replay Events Ltd. The festival is backed by SONY Computer Entertainment Europe, YoYo Games, Channel 4 and Autodesk. www.gamesbritannia.com