Friday, May 25th - The changing rules of digital games and marketing will be laid bare at November's London Games Conference on Wednesday, November 21st.
     
     Returning for its fourth year, the popular conference and networking event will once again examine emerging trends in the digital market, focusing on everything to do with discovery and distribution of online games, focusing on everything to do with digital discovery and distribution of games, covering both incumbent firms and the fast-growing new companies you've not yet heard of.
     
     London Games Conference 2012 is run by Intent Media, publisher of leading games industry trade publications MCV and Develop.
     
     The first 100 tickets are available from today at an early bird cost of £199. To attend, contact Hannah.Short@intentmedia.co.uk or call 01992 535 646.
     
     The four-hour afternoon conference format returns, this time with extra presentation options during the after-event networking dinner for attending attendees.
     
     For details on partner packages and sponsorship opportunities, contact Lesley.Blumson@intentmedia.co.uk or call 01992 535 646.
     
     A call for speakers has also opened today - contact Michael.French@intentmedia.co.uk for more details.
     
     Previous speakers have included influential executives from the global games business including Mike Mauler (GameStop), Heiko Hubertz (BigPoint), David DeMartini (EA), John Clark (Sega), plus representatives of trend-setting digital games firms like PopCap, Jagex, Ngmoco and Miniclip.
     
     Last year's popular audience-voting mechanic will also be part of proceedings.
     
     "London Games Conference has established itself as the most incisive event looking at the changing digital games business," said Michael French, editor-in-chief of MCV and Develop.
     
     "This year the event will focus on distribution platforms shaping the games industry such as Steam and iTunes, plus how games brands use social media, with best practice advice for Twitter, Facebook and YouTube.
     
     "We will also explore the marketing mysteries behind breakout hits like Minecraft and look at what the next step is for the console industry plus the challenges facing Nintendo, Sony and Xbox online."
     
     Find out more at www.londongamesconference.com