The session lineup for August's  GDC Europe 2012 in Cologne continues to expand this week, with BioWare talking post-release DLC lessons from  Mass Effect and  Dragon Age, plus Bigpoint on free-to-play game design and YoYo Games on HTML5 programming.
     
     These talks all fall within GDC Europe's Main Conference, which takes place Monday through Wednesday, August 13-15, 2012 at the Congress-Centrum Ost Koelnmesse in Cologne, Germany.
     
     The full details on these new sessions are as follows:
     
     - In the show's  Business and Marketing track, BioWare's director of online development, Fernando Melo (Dragon Age, Mass Effect franchises), will outline how the major studio has organized and crafted a long-term plan for each of its major new releases.
     
     The session, titled "Leveling Up Your AAA game - BioWare's Post Release Content Insights," will examine downloadable content strategies, online game passes, microtransactions, and more, and Melo will argue why all of these additions can augment a game's initial sales and make a big-budget title far more successful.
     
     - Over in the Design track, Jan Richter, CTO of the major German-headquartered online game company Bigpoint, will look at the positive implications of free to play business models in "Free to Play Game Design Is F*#!1ng Awesome."
     
     During this session, Richter will leverage Bigpoint's experience operating titles like Dark Orbit and Battlestar Galactica Online to discuss what it truly means to make a free to play game. Meanwhile, he will share some "free to play design secrets" and "the latest design evolutions" that every developer should know.
     
     - Finally, YoYo Games CTO Russell Kay will explain how older development philosophies can benefit new technologies in a Programming track presentation dubbed, "Applying Retro Techniques to HTML5 Development."
     
     According to Kay, modern web technologies like HTML5 make it "difficult to give consistent performance across target platforms, particularly for mobile and lower powered devices." He believes these problems are not unlike those developers in the "early days of games," and he will provide a number of classic tips and techniques to improve HTML5 game performance.
     
     These new sessions join previously-announced talks from the creators of  Dear Esther and Amnesia: The Dark Descent, as well as  presentations covering the death of consoles, the past and future of the game industry press, and more.
     
     Those interested in attending these or any other sessions at GDC Europe can secure the pass for the Gamescom co-located August event now, as  online registration is open on the event's official website.
     
     For more information on GDC Europe, visit the show's official website, or subscribe to regular updates via Facebook, Twitter, or  RSS.