Unity Technologies, provider of the Unity development platform for games and interactive 3D on the web, iOS, Android, consoles and more, announced today that they have reached more than 750,000 registered developers. Of those 750,000 registered developers, around 200,000, or 26%, are active on a monthly basis. Along with this announcement, Unity Technologies also notes that Unity Web Player installs have doubled over the last year, with 40 million in November of 2010 and more than 80 million now.
“We’re amazed at how rapidly Unity continues to grow in popularity globally,” said David Helgason, CEO of Unity Technologies. “The continuing growth of the platform demonstrates that when provided with excellent tools, developers will embrace them in numbers that surpass anything anyone imagined.”
Unity Technologies' announcement also comes on the one year anniversary of the creation of two services: Asset Store digital content marketplace and Union distribution service. Both of these services have seen successful growth, paralleling the success of Unity as it nears the release of Unity 3.5.
The Unity Asset Store gives developers access to a wide variety of high-quality, royalty-free assets within the Unity Editor, as well as giving asset creators a new way of making money. At the opening of the Unity Asset Store, it had only 64 packages for sale. Now it has 2,200 packages, ranging from complex add-ons to simple art assets. Top vendors were seeing $2,500 a month, some even more than $10,000.
“The Asset Store has proven to be an fantastic way for developers to gain access to benefits that only the largest studios used to have,” said Nicholas Francis, Chief Creative Officer at Unity Technologies. “I think this is an awesome way for small developers to be able to focus on what they do best and to get work from other creators that complements their skills.”
The Union distribution service allows developers to publish their creations on a variety of platforms, such as the Xperia Play Smartphone, the Roku 2, Nokia N9 and RIM Playbook. There is zero extra development cost in doing this, allowing developers to save money. The Union distribution service is also currently in negotiations with other partners to bring Unity-authored content to other mobile, set-top and smart TV platforms for the future.
“There are a number of new publishing platforms looking for high-quality games to present to their customers,” continued Helgason. “With Union, Unity Technologies is providing a risk-free opportunity for developers to find those platforms, make more money and reach new audiences. And these innovative strategies are only the beginning of a long-term plan to radically democratize creativity.”
For mroe information on Unity Technologies, click here to visit their official site: http://unity3d.com
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