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Topic: Games and Women

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30 OCT 2005 at 4:39pm

Terramax

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I got this info from a television program a few years back but, in Japan, 46% of gamers are girls. And many played even the most violent like 'Resident Evil'.

Also, my older sister (22) likes to play GTA, Final Fantasy and my younger sis (7) plays GTA, Tenchu and Spyro the dragon.

However, I've yet to meet any other women who play computer games.

I think that there are girl gamers out there but it's in the lack of advertising. Place a couple of gaming ads in 'Vogue' or 'Just 17' mags and maybe something happens. I believe it's because the major game companies aren't willing to take a risk like this that women gamers are shut off or detered. And the smaller game companies such as this 'Hers entertainment' haven't the funds to do something that big.

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30 OCT 2005 at 6:04pm

Chris.

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Originally Posted By Terramax (30 OCT 2005 4:39pm)
I got this info from a television program a few years back but, in Japan, 46% of gamers are girls. And many played even the most violent like 'Resident Evil'.


I think you lose your Japanese citizenship if you don't play computer games


...not to be confused with Keira Knightley

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30 OCT 2005 at 9:24pm

Reckless

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Originally Posted By judyann (30 OCT 2005 3:49pm)
Can't speak for men, but in games featuring women, the women usually are unnecessarily overly endowed and sensually dressed.  Example, in Still Live, our heroine is running around Chicago in the dead of winter in a mini-skirt and a short jacket.  I have lived in Chicago and women do not tend to show off their legs to frost bite.  A little less bust and legs for those of us who are average would increase empathy.
I think we all have Lara $%^$£%^ Croft to blame for that :

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30 OCT 2005 at 10:52pm

Caroline

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I don't actually mind female avatars in games being busty, athletic young things.  I really wanted to dress my girl in Uru in a nice dress or crop top with a bit of clevage and better jewellry.  

However, I think it's the game overall that really matters, not the body.   I'd much rather play someone who looked like Lara Croft than some anonymous bloke who says stupid things.

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30 OCT 2005 at 10:59pm

Chris.

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I too would rather play with someone who looked like Lara Croft than some anonymous bloke who says stupid things

...not to be confused with Keira Knightley

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31 OCT 2005 at 7:03am

Skye

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+ Do you think women are a viable market for video games?  Why?


Certainly! We enjoy escaping to another world / another reality just as much as the next human.

+ What games / companies do you think are successfully targeting women now, and how are they different than other games / companies, assuming that they are different?


Speaking from my own opinions (of course) I would say that companies like Dreamcatcher are heading in the right direction by getting games like the Nancy Drew series out.  Lots of us women read Nancy Drew as little girls and not only can we pass on the written works but now we can share these stories on the PC as adventure games with our neices, grandchildren and daughters.
I also think that companies that  develop and distribute real life simulations can successfully target the female market. Let us use our housekeeping skills in the virtual world and at the same time see how good a job we could do as the city mayor (thinking of SimCity here)

In my opinion, companies that target the male audience take advantage of the male desire or need to be the protector (fight off the monsters and get the girl) or appeal to their fondness for the adrenalin rush with games of racing, combat and extreme sports.

+ Are there aspects of gaming that you think appeal to women differently than men?


Most certainly.  I would say that the percentage of women that would select combat or sports oriented games would be significantly lower than those that would choose a simulation, RPG or adventure game.  I agree that there are women who enjoy the warrior side of some of the RPGs that are out there but I would say their reasons would be different than those of men.

+ How does marketing to women gamers differ from the traditional marketing to male gamers?


Like I said above, women and men generally have different views on what is good entertainment and companies need to be sensitive to those differences

+ Are there any marketing opportunities that video game manufacturers are not successfully using to attract women?


Since I'm not in marketing and have no experience in that field (heaven help me when I try to market my own game
 
I'm not sure what opportunities may exist that are not being utilized or that are being underutilized.

Just my 2 cents worth  


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31 OCT 2005 at 8:09pm

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Avatar ~ when would you like the information by?  Is sometime this week OK?  I'd like to respond, but I need to think about my answers first, and I want to know what kind of timeframe is available.  

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31 OCT 2005 at 11:01pm

Valeria

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I just love games,  whats the point here?
Make a decision

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31 OCT 2005 at 11:32pm

jelly3

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I'm a woman & I play games. In fact I have for 22 years.

Do you think women are a viable market for video games?  Why?

Yes, as long as their not patronised. Don't make a game about cosmetic surgery.
Women play Nancy Drew in droves.  


What games / companies do you think are successfully targeting women now, and how are they different than other games / companies, assuming that they are different?

Dreamcatcher/Adventure company without a doubt.
Most indies, Virgin used to as did Sierra. I don't know that they specifically targeted women, but I think they attract more women.


Are there aspects of gaming that you think appeal to women differently than men?

Yes not dying, or killing everything in sight, on the PC. Women who predominately play console games don't care about that.
Generally a good storyline. Puzzles.


How does marketing to women gamers differ from the traditional marketing to male gamers?

Watch a gillette  ad.


What else should I be asking (and what resources would you recommend further) about exploring and researching marketing video games to women?

Go to adventure gamer/gameboomers/this site. There are no print mags that effectively target women. There were some user friendly mags in the 90's in the UK but not any more.

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1 NOV 2005 at 2:39am

MoodyBlues

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+ Do you think women are a viable market for video games?  Why?

Oh, absolutely!  While more women are gamers now, I don't think it's true that video gaming has always been a men's pastime.  Even back when I was little, my mom and I always played Super Mario Bros. together.  The adventure genre has always appealed to women; almost half of all Myst players were female.

Furthermore, more women are working in video game related fields, and thus games are slowly becoming more in tune with what females typically want.

+ What games / companies do you think are successfully targeting women now, and how are they different than other games / companies, assuming that they are different?

I remember seeing a company called Purple Moon advertised in my Girl's Life magazine about seven or eight years ago.  I don't think the company exists anymore.

Her Interactive is sucessfully marketing to girls (and some women!) with their Nancy Drew series.  These games appeal to women because, unlike most first-person shooters and platformers, they feature a strong female protagonist who uses wits instead of firepower to solve problems.  Also, judging from most reviews, the games are well made and would appeal to many people, male and female.  (I regret that I haven't played any Nancy Drew games, so I can't tell you much from experience.)

+ Are there aspects of gaming that you think appeal to women differently than men?

It seems as if many women like games that are socially oriented.  The Sims series and multiplayer games have sold better among women than games with a lone protagonist fighting against the world.  Women also gravitate toward games with female leads; it's a little easier to identify for them to identify with Rosella than Duke Nukem.

Other than that, both guys and gals have similar tastes when it comes to video games.

+ How does marketing to women gamers differ from the traditional marketing to male gamers?

Well, it's difficult to say.  Nowadays, I see almost no advertising for games specifically targeted at females.

+ Are there any marketing opportunities that video game manufacturers are not successfully using to attract women?

I think manufacturers ought to take some risks.  Perhaps they could try advertising in Women's Day?  
 Seriously, though, magazines aimed at girls and teens would be great places to advertise.

+ What else should I be asking (and what resources would you recommend further) about exploring and researching marketing video games to women?

This may sound a bit too ambitious, but you could try interviewing female game designers, like Roberta Williams (King's Quest) or Jane Jensen (Gabriel Knight).  If you're short on time, you could just look up existing interviews:

http://www.womengamers.com/interviews/roberta.php

http://www.adventurecollective.com/interviews/interview-robertawilliams.htm

http://www.adventurecollective.com/interviews/interview-janejensen2003.htm

Hope this helps!  Good luck on your report.  Can you show it to us when you're finished?

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1 NOV 2005 at 2:57am

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Originally Posted By Susan, the Younger Goddess (31 OCT 2005 8:09pm)
Avatar ~ when would you like the information by?  Is sometime this week OK?  I'd like to respond, but I need to think about my answers first, and I want to know what kind of timeframe is available.  


Oh yes... I have a few weeks until my paper is due...  So I'd say that the first week of November is probably the end-date...  And thanks for taking the time to think about it!!
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1 NOV 2005 at 8:21pm

cecirdr

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First off:  I can't speak for other women...only for myself.  Interpret my statments as narrowly or widely as you want.

The type of games I play are Civ 4 (playing now), Morrowind, Neverwinter Nights, Aniimal Crossing, Myst series, and Uru.  I have no interest whatsoever in sports games, shooters, platformers and other agility/twitch games.  I also have no interest in violence.  I play Civ 4 to win by the non-violent methods such as diplomacy, culture, the space race or even win by simple outlasting the timer.  I also use the word win loosely.  The game ranks your leadership skills based on how much money you have, military might, production of goods etc.  ...all things that matter little to me.  I rank myself based on how happy are my people, how healthy are they?  Are their cites clean and do they have plenty of cultural activities?  Earlier civ games didn't appeal much to me because it was harder to avoid having to resort to violence to "win".  I still play the new game at lower difficulty because the petulence of the other in game leaders goes through the roof at higher difficulty and I'm just not interested in dealing with that much senseless aggession.

As far as Morrowind and other RPGs go; I play them for the enjoyment of character building, but I'm so tired of being constantly attacked and having to kill everything that crosses my path.  The cliff racers in MW are a good example of this.  Random animals in MW are always attacking.  I don't know how many of you get out in the woods for hikes, but nature is just not that combative.  Yeah...you could see a bear.  You could get attacked by a bear.  But the probability is really low.  So why (other than out of proportion stat building) are critters so aggessive in RPGs?  I'd love to get experience points and develop my character without having to always resort to the "sword".  Sure...you can try it in MW...but as you level up, the game program increases the rate that animals attack and there are many quests you just won't be able to do because you can't enter the dungeons if you're not willing to fight.  I figure all the fighting is to provide a way to build up stats to some "uber" level.  To me, I'd rather have lower stats and levels, less micro-management of 10,000 specs and more adventure story instead.  Yeah...I like character building, but there's more the character growth that strength, speed, short sword skill, acrobatics, backstab, etc.  What about empathy, sentimentality, or changing more strongly how other characters respond to you and your character stats?  To their credit the RPG developers are using the more powerful computers out today to build games with more character variability.  But for now, they're still including a huge amount of violence in the same games..  Nevertheless, I hope the trend continues and they begin to ramp the violence downward.

Animal crossing was pure joy.  I wish more of these kinds of games would be released.  There were so many day to day things you could choose to do...and there was no rush.  Go fishing, decorate your house, find things for the museum, design clothes.  Yet it wasn't "stupid barbie tricks" in how it was implemented.

The adventure games fill a gaming void for me also.  I enjoyed TLJ and the myst series.  
Though the myst games can have puzzles that are a little difficult for me.)  My sister plays no computer games except for Myst.  Uru threw her for a loop and she despised it.  I was willing to accept it's difference, but to me it was telling that she hated having to deal with dexterity and the 3d engine while I was not.  I suspect that she's more typical of women in this regard.  I have a female friend that loved Animal Crossing and still plays it off an on to this day.  Alas, no one else is even attempting to make something like this.  She won't even consider the Sims....too much like "real life".  ....to harsh...dating, work and coarseness. She also prefers characters to not look so close to real life...the punk looking SIMs characters in one expansion caused her to not even want to pick up the box to look at it in the store.

For both of the women above, they *will not* sit down and game for more than 30 minutes to an hour at a time.  They are also not keen to get into big problems (like how do you want to design your civilization or solve a war).  Adventures that you can explore for 30 minutes or so or playing Animal crossing for a hour per day fit into their busy lifestyle.  They have kids to raise, dinner to cook and a job that leaves them drained.  The present games out there seem to be too tiring to want to "play" after a long day.  

So the industry can market to women all they want, but it won't help if they don't change the games.  The present focus in the gaming industry seems to be real time, aggressive, and violent games.  It's not rocket science to know that very few women will be interested in that.  Marketing won't change that one bit.

Ceci


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1 NOV 2005 at 9:43pm

cecirdr

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Now...this is just my theory.  That doesn't mean that I think it's "right", but nor does that make it wrong.

So far in my life, there is indeed a distinct difference between how men and women seem to think.  It's the difference between quantitative thinking versus qualitative...objective versus subjective.  So far our culture seems to indoctrinate us that quantitative approaches, statistical manipulation and data, data, data is the only valuable, accurate way to problem solve or view the world.

My male friends essentially approach the world with the phrase "I take care of the big problems and let the little problems handle themselves".  While I and my women friends would tend to say, "I take care of the little things and let the big things handle themselves".  ....Two sides of the same coin.  

But I must admit, that to me and my women friends, so many of the larger problems on a societal level seem to be self induced.  They just don't seem like they *have* to exist. People choose believe vile things about each other and it induces our young (temporarily testosterone poisoned) men to go to war...the latest variation on the theme is to rescue a population from a vicious dictator...by doing all the same violence said dictator was thought to have done.  None of our gov'ts represent their populations.  They're run by egomanical, delusional, malevolent, or profiteering people yet we continue to believe them...enough to bring such horrors as war terrorism, and corporate greed  into our lives.  We also persist in creating many of our highest reaching jobs in the military sector.  Bait such as flying an F16 fighter is quite a lure for a highly talented individual.  
If you're talented, you sure would rather test your skills in an f16 versus a cessna...who wouldn't?... same with engineers, scientists etc)  Surely society can come up with something better for it's all stars to do than turning some of  them into killing machines?  
Corps are offshoring, so jobs in the private sector for these guys is declining)

After thousands of years of all  this, I'm amazed that humankind is even still around since all of our govt's throughout all time have been so self serving or warped and it's populations so ignorant of how they're being played as pawns.  It's a hamster wheel to nowhere..yet we still are playing out the same dramas as in antiquity, just with different props.

Why do I being up such strong opinions?  Well...many games throw issues like those in the above paragraph into their game...factions, wars, solving a "problem" by killing. These are "big issues"...and they are things that *don't have to exist*.  Perhaps they're in our lives because our leaders always assume the worst about other leaders and they choose to live in fear.  Since there *might* be a violent warped individual leading a country, they feel that they must assume everyone leading a country is that way becuse the violent one is *hidden in their midst* (like some sort of impossible to win shell game).   Therefore, they themselves become  violent and warped as if to try to "out violence" the others to prevent them from performing violence.  On top of this our entire economies throughout the ages have been dominated by profiteering and greed..."do unto others before they can do unto you".  Once again...using the excuse of someone else will just do it anyway, so I need to do it first. ....as if that's an excuse for joining in such things as the creation of sweatshops or pillaging a nations economy because the corporation can leave it when times get tough.

Could this be why there are few games out there that appeal to women? Things like the examples in the above rant have colored our lives so much that we don't see it any more, yet our entertainment reflects the mindset.   Real time strategy is war similation, Civ is dealing with irrational international leaders.  It seems very straight forward to me to understand why so few games appeal to women.  There's still exciting things to do even if you aren't killing someone or experiencing strife.  Take Animal Crossing as an example.  You can even have conflict in a game, but that doesn't mean it has to escalate to killing or war.  Why not make a game of how you want the world to be, versus simply reflecting it yet again.  It's a freaking house of mirrors already.  

Anyway...the above soapbox rant is a thought experiment.  I haven't spent too long in pondering it, so it's probably full of gaping logic holes.  It's also just an opinion, so please forgive me if I offend you.
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1 NOV 2005 at 10:14pm

Lucien21

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Avatar,

I answered your questions over at AG, but I though this magazine might be useful as this weeks topics are all about women in games.

http://www.escapistmagazine.com/
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1 NOV 2005 at 11:23pm

Avatar

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Great!!!  Thank you so much Lucien... there's some great stuff there.
My goal in life is to be as good of a person as  my dog already thinks I am.&&&&The measure of civility in a society is not how it treats those that are loved, but how it treats those that are hated.

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2 NOV 2005 at 12:23am

MichalN

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Originally Posted By cecirdr (1 NOV 2005 9:43pm)
So far in my life, there is indeed a distinct difference between how men and women seem to think.  It's the difference between quantitative thinking versus qualitative...objective versus subjective.  So far our culture seems to indoctrinate us that quantitative approaches, statistical manipulation and data, data, data is the only valuable, accurate way to problem solve or view the world.

I think you're seeing a dichotomy where there's none. Variations within each gender are far greater than differences between genders. Generalizations based on gender are very tempting, but quite often inaccurate and misleading.

I'm not sure I understand what you mean by "quantitative approaches". Rational thinking is based on logic and facts; it does, in fact, work remarkably well (conclusions based on doctored data and twisted evidence do not count as rational thinking).

Are you suggesting that women are irrational?

But I must admit, that to me and my women friends, so many of the larger problems on a societal level seem to be self induced.

What else could they be? It's not like the problems are caused by aliens. Of course they're caused by humans.

People choose believe vile things about each other and it induces our young (temporarily testosterone poisoned) men to go to war...

How do you explain women in the army?

None of our gov'ts represent their populations.  They're run by egomanical, delusional, malevolent, or profiteering people yet we continue to believe them...

Do we really? I'm not so sure of that. As for the people who run governments, well, running a government apparently requires a certain type of personality. Goverments are products of the system that created them, and that system favors certain traits.

Well...many games throw issues like those in the above paragraph into their game...factions, wars, solving a "problem" by killing. These are "big issues"...and they are things that *don't have to exist*.

If history is anything to go by, they do have to exist because they're inextricably linked with humans. Remember, people who ignore history inevitably repeat past mistakes


I think you're mixing up unrelated issues though. People who play violent games don't have to be violent at all, and vice versa. You know, chess is a war-like game too.

Perhaps they're in our lives because our leaders always assume the worst about other leaders and they choose to live in fear.

Leaders can only be leaders as long as there are people willing to follow them. But if most people are stupid sheep, then I'm afraid we're stuck, unless you believe in eugenics.
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2 NOV 2005 at 1:34am

cecirdr

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Originally Posted By MichalN (2 NOV 2005 12:23am)

"I think you're seeing a dichotomy where there's none. Variations within each gender are far greater than differences between genders. Generalizations based on gender are very tempting, but quite often inaccurate and misleading."

That's the prevailing "doctrine" (note the quotes.  I was unable to think of a better word at the moment)...but also a clear example of qualitative versus quantitative thinking.  For example do you always see the differences or do you focus on similarities?  
o you delve into statistics or do you see trends subjectively?  Your answer answered your own question.  You just poo pooed an opinion that focused on similaries versus differences and that noticed patterns without having to provide acres of statistics to back it up.


---------------------------
"I'm not sure I understand what you mean by "quantitative approaches". Rational thinking is based on logic and facts; it does, in fact, work remarkably well (conclusions based on doctored data and twisted evidence do not count as rational thinking)."

I used to work in cell biology and biochemistry.  It was typical to perform statistical anaylsis on the data.  It was also very typical for science to ignore the visual data one would see in a microscope but not quantitate.  Huge effort is made to devise ways to put numbers on events.  But the subjective data is capable of being an useful tool in and of itself.  Both methods can be subject to irrational thinking...subjective moreso.  Perhaps that's why we as a society seem to have little regard for it???

----------------------
"What else could they be? It's not like the problems are caused by aliens. Of course they're caused by humans."

I think you misunderstand the phrase self induced.  It means our own mindsets and knee jerk responses back us into the very problems we say we're trying to avoid.

-------------------------------------
"Are you suggesting that women are irrational?"

Hardly.  Subjective techniques do not equal irrationality.  Our culture seems to act as if it does though....even to the point of getting defensive if it's suggested that a person or group of people might display this characteristic.  Objectivity is a way to add rigourous testing to an equation.  But that can also be done subjectively too.  

---------------------------------
"How do you explain women in the army?"

Your first reply answered this.  There is always individual variability in any group.  My theory addresses only what may motivate a group *at large*.

------------------------------
"If history is anything to go by, they do have to exist because they're inextricably linked with humans. Remember, people who ignore history inevitably repeat past mistakes
"

Yup...thus my hamster wheel to nowhere comment in my original post.  If you want something in this world to change, you have to change.  You can't keep doing the same thing and expect a different result. On a societal level, our gov'ts must change...not just talk...*do*.  No matter how scary it is.  We've already tried and done all the gov't solutions being postulated now....round and round we go ...just different drums banging and different set props to play with.  The more feminine approach is poo pooed or considered too simplistic...perhaps even naive or irrational.  But that approach to running the world is the only one *we've never tried*.  So it can be argued ad infinitem.  Until we try it, we'll never know if it's just pie in the sky or actually works.  

---------------------------
"I think you're mixing up unrelated issues though. People who play violent games don't have to be violent at all, and vice versa. You know, chess is a war-like game too."

...don't play chess.  My entire pontification
is about why women for the most part aren't interested in most of the games out there nowadays.  I never addressed that many people who play violent games aren't violent.  So, I'm sorry that I don't get where you're headed with the above parallel.  Your comment seems to me to be unrealated to the issues I brought up.  

--------------------------
"Leaders can only be leaders as long as there are people willing to follow them. But if most people are stupid sheep, then I'm afraid we're stuck, unless you believe in eugenics."

Yup...and the fact that many women don't buy the video games out there in abundance right now is a smaller scale metaphor of the larger scale scenario you mentioned above.  Apparently the industry would rather change women or learn how to market differently than try to see how most women really do think differently that young men.  
as men age and have less circulating testosterone, you'd be surprised how similarly men and women begin to think)  Or the industry would rather women just start acting like men and just buy the danged games.  They keep asking "why don't you like the games that we like" yet they persist in ignoring the answers they get.



Sorry for the formatting of my reply.  I have no idea how to do reply to comments and have the quote system separate each time.  And i'm sorry that I got into such large scale ideas.  Generalizations can be correct only in a general way.  
 
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2 NOV 2005 at 4:47am

MichalN

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Originally Posted By cecirdr (2 NOV 2005 1:34am)
Sorry for the formatting of my reply.  I have no idea how to do reply to comments and have the quote system separate each time.

You have to manually insert the "quote" and "/quote" tags (they need to be in square brackets, as I'm sure you realize) where you want to split the quoted text.

And i'm sorry that I got into such large scale ideas.

Why sorry? Large scale ideas are sometimes necessary.

For example do you always see the differences or do you focus on similarities?

That depends entirely on what I'm doing. Sometimes the differences are important, sometimes the similarities are.

Do you delve into statistics or do you see trends subjectively?

Both. Sometimes subjectively perceived trends need to be proved or disproved through statistics. Sometimes statistics show trends that we would miss otherwise.

You just poo pooed an opinion that focused on similaries versus differences and that noticed patterns without having to provide acres of statistics to back it up.

Human brain is extraordinarily good at recognizing patterns. So good that it often sees patterns where there's only random noise. That's what statistics is good for - showing that the patterns really exist.

I used to work in cell biology and biochemistry.  It was typical to perform statistical anaylsis on the data.  It was also very typical for science to ignore the visual data one would see in a microscope but not quantitate.

Then perhaps the methodology needed to be improved?

Huge effort is made to devise ways to put numbers on events.

Of course, because numbers are unambiguous. 463 is always 463, but "dark shade of blue" means different things to different people. It's not so easy to argue with numbers.

I think you misunderstand the phrase self induced.  It means our own mindsets and knee jerk responses back us into the very problems we say we're trying to avoid.

I don't know if I misunderstand the phrase in general, but it looks like I misunderstood it in this context. Did you mean to imply that there's a vicious circle? That our way of solving problems causes more problems?

Subjective techniques do not equal irrationality.

No, certainly not.

Objectivity is a way to add rigourous testing to an equation.  But that can also be done subjectively too.

I don't understand how. Rigorous testing must withstand external critique and peer review. Once it does, it's objective, not subjective.

Your first reply answered this.  There is always individual variability in any group.  My theory addresses only what may motivate a group *at large*.

I'm afraid that's not very convincing. I'm just pointing out that your "group at large" is so internally inconsistent that treating it as a homogenous entity may not be a helpful idea.

If you want something in this world to change, you have to change.

I completely agree with that. But if you're going to change, wouldn't it be practical to adapt to the world as it is?

On a societal level, our gov'ts must change...not just talk...*do*.  No matter how scary it is.

They aren't going to. Not yet. The way the system is set up, it tends to produce certain results. It has very significant inertia and will not reform itself on its own.

The more feminine approach is poo pooed or considered too simplistic...perhaps even naive or irrational.

The only important question is - does it work? If it does, then it doesn't matter what people call it.

But that approach to running the world is the only one *we've never tried*.

Logical next question is, why not? What's preventing it?

My entire pontification is about why women for the most part aren't interested in most of the games out there nowadays.

This is implying that men for the most part are interested. But are they really? Were you looking for similarities or differences?


(as men age and have less circulating testosterone, you'd be surprised how similarly men and women begin to think)

No, I wouldn't be surprised at all. Aside from some extremes, their thinking wasn't very different to begin with.

Or the industry would rather women just start acting like men and just buy the danged games.  They keep asking "why don't you like the games that we like" yet they persist in ignoring the answers they get.

That's assuming that the industry actually cares, which I wouldn't bet money on. Remember, we're talking about a rather risk-averse industry. The only way the situation could change is if someone proves that the market is there by making a killing. If the industry smells money, it will listen.
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2 NOV 2005 at 11:53pm

AdventureManiac

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To be honest ,nowadays people are playing all sort of
games .Boys and girls are playing the same games
boys play sims ,gils play counter strike so today
there are no rules for playing certain sort of games
so even if the subject of the game is a bit more masculin
you can't deny that women are going to play this game
that's what think i hope i've been of any help to you
i wish you luck

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3 NOV 2005 at 12:50am

cecirdr

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Michal,

I'd love to have a debate..or whatever you want to call it, but we probably need to ask a moderator to move this thread to the Hot topics forum.  My opinion post was probably the equivalent of farting in the elevator.  I made a stink and it wasn't a nice thing to do.  I apologized when I posted it, but it's obvious to me  now that I never expected anyone to follow up on the comments I made.

I used large scale societal references in my opinion post as examples; such as my use of subjective interpretation of events versus statistical.  That metaphor was used simply to try to put a "face" on the general tendency by all of the women *that I know* to NOT want to sit down with stats to develop an character in an RPG, nor do they want to study the ins and outs of the technology tree and civilization advances in the latest Civ game.  They just want to PLAY.  Not bog down in numbers or game mechanics.

Ahhhh....ergh...I can't resist.....

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" Of course, because numbers are unambiguous. 463 is always 463, but "dark shade of blue" means different things to different people. "

Of course a number is a number...but in many cases you *can* argue with how the number was generated.  AND...you can quantitate dark blue.  My entire point in every post...is *to what end* do we persist in quantitating everything?  In some cases quantitating a particular shade of dark blue is important, but often we persist in engaging this penchant even when it serves no real purpose.

-----------------------
" I don't understand how. Rigorous testing must withstand external critique and peer review. Once it does, it's objective, not subjective. "

Nope...not the case.  Peer review and external critique DO NOT make something objective.

-----------------------------
"I completely agree with that. But if you're going to change, wouldn't it be practical to adapt to the world as it is?"

Now...if I adapt to the world, then I'm doing the same things that the world is presently doing....how in the world is this going to change anything?  
o you really still enjoy the thousands of years old hamster wheel to nowhere that we're on?  ....and you want to change it by adapting to it's rules?  Whoa...you lost me there.

---------------------------
" I'm afraid that's not very convincing. I'm just pointing out that your "group at large" is so internally inconsistent that treating it as a homogenous entity may not be a helpful idea. "

Ah...so you assume that there's more varability between women than between men and women.  Wow!  That's a stretch.  Noting that there's variability in the group at large (and one that may even be statistically significant) in no way means that it's so internally inconsistent that treating it as a group is not helpful.  There are very definitely greater differences between male (as a group) and female (as a group) than there are between females (as a group).  If there weren't, then there wouldn't be study after study in psychology mags that persist in using male or female groupings and comparing them.  Even medical studies are now realizing that they shouldn't just assume that women are enough alike physiologically to not need to run trials on them as a separate group.  Let's also not completely discount mountains of brain scan and other research data of male versus female brain characteristics.

------------------------------
"No, I wouldn't be surprised at all. Aside from some extremes, their thinking wasn't very different to begin with."

Actually, Michal there ARE very large differences between how men and women perceive the world and react to it.  It is interesting that as men and women age they often come to a center point so to speak.  Men come under less testosterone influence and women under less estrogen.  Sadly enough...this doesn't tend to happen in many people until almost retirement age or after...too late for a society that's already moving you out of your job...kicking you off to the sidelines and ignoring you in the daily hustle and bustle.

------------------------------  
" That's assuming that the industry actually cares, which I wouldn't bet money on. Remember, we're talking about a rather risk-averse industry."

How true.  I've seen these questioning posts over and over.  "Why aren't women buying games?  What kinds of games do women want?"  Several times per year they pop up.  The answers today are no different than they were years ago. Apparently the manufacturers would rather 1/2 of humankind just change and start to like the video games they make for 20 something males.  Why continue to ask this question over and over if you're never actually going to *change anything*?  

---------------------------------
So...here was yet another really long post.  I hadn't planned on it, but your rebuttal was so intriguing that I couldn't resist.  Perhaps we really should take it to email...or move the thread.  The perpetual games and women topics really are loaded hot button topics anyway.


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3 NOV 2005 at 3:09am
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Originally Posted By cecirdr (3 NOV 2005 12:49am)
So...here was yet another really long post.  I hadn't planned on it, but your rebuttal was so intriguing that I couldn't resist.  Perhaps we really should take it to email...or move the thread.  The perpetual games and women topics really are loaded hot button topics anyway.



Please don't take it to email! I want to read your exchange. And maybe comment on it. Just maybe. Don't feel up to it now, as I'm overwhelmed by paint fumes. I'm sure that sounds strange, but it's true.  




3 NOV 2005 at 3:37am

cecirdr

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Originally Posted By Betje (3 NOV 2005 3:09am)


Please don't take it to email! I want to read your exchange. And maybe comment on it. Just maybe. Don't feel up to it now, as I'm overwhelmed by paint fumes. I'm sure that sounds strange, but it's true.  



Hehehe!  I'm glad at least someone's enjoying it.  
 I really did feel like I did the equivalent of farting in a full elevator when I posted my opinion post. :-[ ....I still do.  At least you're not mad at me.  I'll reach for some beano next time.

Hope your painting airs out soon.  blech...paint fumes can give me headaches.

Ceci (the metaphorically challenged; sorry for the crude comparison)

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3 NOV 2005 at 4:45am

MichalN

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Originally Posted By cecirdr (3 NOV 2005 12:49am)
My opinion post was probably the equivalent of farting in the elevator.  I made a stink and it wasn't a nice thing to do.  I apologized when I posted it, but it's obvious to me  now that I never expected anyone to follow up on the comments I made.

So my reply was as gauche as commenting on someone's fart?


That metaphor was used simply to try to put a "face" on the general tendency by all of the women *that I know* to NOT want to sit down with stats to develop an character in an RPG, nor do they want to study the ins and outs of the technology tree and civilization advances in the latest Civ game.

See, that's the problem. I know women who are quite happy with RPGs or strategy games, but I try not to extrapolate too far. Anecdotal evidence can be very, very misleading. I suspect that young women (roughly under 30) have substantially different attitude to gaming compared to older women (let's say 45+). However, the same is true of men.

Ahhhh....ergh...I can't resist.....

That's all right, just give in to it


Of course a number is a number...but in many cases you *can* argue with how the number was generated.

Sure, but it takes a bit of effort. You can't just dismiss a number because it doesn't have the right smell or the right shade of purple. You have to explain why it's wrong.

AND...you can quantitate dark blue.

Exactly. The thing is, once you specify so and so many nm wavelength, there can be no question what you mean. Different people can perceive the color differently, but by quantifying you've removed that ambiguity.

My entire point in every post...is *to what end* do we persist in quantitating everything?  In some cases quantitating a particular shade of dark blue is important, but often we persist in engaging this penchant even when it serves no real purpose.

The purpose is to remove the bias of the observer. Or, in the not so good case, minimize the likelihood that the conclusions will be questioned. A purpose is always there.

Nope...not the case.  Peer review and external critique DO NOT make something objective.

I wonder if we have different definitions of objective vs. subjective. It's not clear to me how something that (most) everybody agrees on can be subjective.

Now...if I adapt to the world, then I'm doing the same things that the world is presently doing....how in the world is this going to change anything?  
o you really still enjoy the thousands of years old hamster wheel to nowhere that we're on?  ....and you want to change it by adapting to it's rules?  Whoa...you lost me there.

I didn't say it'd be "better" (or "worse"
. Just asked if it's not far easier to change oneself vs. changing everyone else


Ah...so you assume that there's more varability between women than between men and women.

No, I'm actually not assuming that. I'm challenging your contrary assumption. Consider that an intellectual exercise


Noting that there's variability in the group at large (and one that may even be statistically significant) in no way means that it's so internally inconsistent that treating it as a group is not helpful.

That depends on what you want to achieve. Take the question of races or nationalities. There's no question that, say, blacks are different from Asians; they're distinct groups. But most of the time (I assume) you'd want to treat them simply as "people", not separate groups.

There are very definitely greater differences between male (as a group) and female (as a group) than there are between females (as a group).

What do you base that statement on? I'm not saying you're wrong, but what we're talking about here is so vague that I fear people see what they want to see, not necessarily what's really there.

If there weren't, then there wouldn't be study after study in psychology mags that persist in using male or female groupings and comparing them.

The studies exist because people are hung up on the differences. Because us vs. them mentality is inborn. Because focussing on similarities instead of differences takes effort. Because men and women enjoy being different.

Actually, Michal there ARE very large differences between how men and women perceive the world and react to it.

Can you give me an example? Pretend that I'm a space alien and try to explain to me why the differences are so big and why they're so important.

The answers today are no different than they were years ago. Apparently the manufacturers would rather 1/2 of humankind just change and start to like the video games they make for 20 something males.

20-something males do not comprise one half of humankind, not even close to it. Why do you choose to see the issue as men vs. women and not 20-something males vs. everyone else?

Why continue to ask this question over and over if you're never actually going to *change anything*?

Maybe they perceive the required change as "too hard". Maybe it's different people doing the asking each time.

The perpetual games and women topics really are loaded hot button topics anyway.

But we're not even ripping each other's throats out!

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3 NOV 2005 at 4:53am

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While I very much enjoy the excited discussions of "men" and "women" and the differences between them, I'd like to remind everyone that this question started out as a question about differences in marketing to women, and marketing video games to women specifically...  and not about women themselves.   While I know this naturally lends itself to discussions about differences between men and women, my focus is on the marketing aspect and not the socio- or psychological aspects...

If it's gotten to a point where there needs to be a different thread for "male and female gamer" differences, then I urge someone to start that thread...  

But please, can I please request that we keep this thread to a discussion on marketing techniques and observations please?

Thanks....


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3 NOV 2005 at 4:55am

MichalN

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Here's a bit of background that may or may not explain why I'm saying what I'm saying. I'm a programmer, which means I get to work with computers. On the low level, computers are fairly unambiguous machines, which is where the need for precision and accuracy comes from; computers don't take maybes. Guessing doesn't work in the long term, even if it may be a temporary "solution".

The other issue is assumptions - they are frequently wrong. I often find it helpful to try to forget everything that isn't a fact, and only consider what I really know, not what I'm guessing. When it comes to something like performance tuning, the issues involved are so complex that assumptions are only a hindrance.

Sometimes we play a little game and make a bet on something working one way or another. Then we set up an experiment to prove it. It turns out that long-held assumptions can be wrong, not matter how self-evident they appear to be, and no matter how experienced their holder.

That's why I'm very careful with assumptions - I know too well how misleading they can be. I'm not saying assumptions are always bad, far from it. Intuition and heuristics can save a lot of time... or it can lead into a blind alley and waste even more time. When it comes to really important issues, I'm always for fewer assumptions and more cold, hard facts.
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