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Daydream has signed a letter of intent to purchase the games development company E-game AB. Umeå-based Daydream is acquiring 100 percent of E-game, a spearhead company in the Internet games segment. Payment will be in the form of 1,900,000 shares in Daydream Software. The transaction will give Daydream access to E-game's global customers, new games and distribution channels, as well enhanced opportunities for active marketing via E-game's Stockholm office.
Today, Stockholm-based E-game is a leading developer of advertising games adapted for the Internet. To date, the company has developed more than 50 games for customers such as Coca-Cola, Procter & Gamble, McDonalds, Telia, Microsoft and the Swedish television "docusoaps" Baren and Villa Medusa. All of the games developed by E-game are designed around a unique proprietary platform. This feature makes the games ideally suited for distribution via the Internet, digital TV, Palm Pilots and mobile phones.
Like Daydream, E-game operates on the principle that it should be possible to create exciting games without resorting to gratuitous violence. "Daydream is the perfect partner for us," says Johan Nilsson, President of E-game. "Besides having similar views on how the future is shaping up for games, we share the same philosophy about how to produce first-rate entertainment."
E-game also has interesting links with traditional sports. Earlier this year, E-game created a new game based on the Olympic Games in Sydney, and the company is also expected to produce official advertising games for both the Winter Olympics in Salt Lake City in 2002 and the summer games in Athens in 2004. "This is an exciting area for us at Daydream," says the company's president, Leif Danielsson. "For some time we have been working on the concept of 'on-line sports'—bringing together traditional sports and computer games."
It is estimated that E-games will have sales amounting to approximately SEK 15 M and positive earnings in 2001. Thanks to the popularity of its games, E-game, with 15 employees, has built up databases containing the names of more than 230,000 active users. "Currently, the major proportion of players of our games are in Sweden, but now we are hoping for a sharp increase in the number of international users, thanks to gaining access to Daydream's international network of contacts, which includes RealNetworks and German company Infomedia Software," concludes Johan Nilsson. The Daydream Group develops interactive entertainment, innovative technologies and services that are perceivable, distributable and payable via the Internet and other digital media. Daydream comprises the subsidiaries Daydream Technology, Daydream Entertainment and Daydream Ventures. Daydream Software AB is listed on the OM Stockholm Exchange's New Markets list and will apply for a listing on the O List during late autumn 2000.