|
Scott Lynch
By Andy Bellatti
Hello, Mr. Lynch, it is a pleasure to meet you. Could you please explain
what your job is right now and what it was prior to Ken Williams's departure
as CEO of Sierra?
Sure. Currently, I'm a Senior Vice-President of Sierra and the head
of Sierra Studios. Sierra Studios is a business unit within Sierra and
a new consumer brand division for our customers. I am responsible for
the business, marketing and development of the Sierra Studios group.
You can get more of the details on Sierra Studios at our web site, http://www.sierrastudios.com. Our group encompasses the internal
development at Sierra Northwest (Leisure Suit Larry, Kings Quest,
Gabriel Knight), Pyrotechnix (Return to Krondor), Impressions
UK and Boston (Caesar, Lords of Magic) and two independent developers,
Valve Software (Half-Life) and Relic Entertainment (Homeworld).
Prior to this position and the reorganization that resulted in Sierra
Studios, I ran development for Sierra Northwest.
Did Ken leave you with any "words of wisdom?" Is this your
first experience in an executive position?
Ken's words of wisdom spread back over the many years that we have
worked together. If I could sum it up, it would be "make great
product and success will follow." I've had a fairly well-rounded
career; prior to this I held an executive position in development. With
Sierra Studios, my role has expanded to include the marketing of our
products, so it's an exciting challenge for me.
For the past two months now, the big news seems to be the Sierra Studios.
Could you please explain the purpose behind this Sierra On-Line branch
and what it means for us gamers?
Our mission at Sierra Studios is to bring a new experience to gamers
in each and every product we do. We'll be innovating along all lines,
with technology, game design and even the way we market out titles.
All of this will be done with the highest production values, something
Sierra has always been know for. We'll only be releasing a limited number
of titles each year, maybe 6 to 7, this way we can give each and every
one the focus and attention they need to achieve the quality level we
expect. Right now, we're focused in the adventure/RPG, action and strategy
genres, and I would expect that to remain for the foreseeable future.
It's where our strength is and quite frankly, these are the games we
want to do.
We'll continue to expand on our long-standing franchises like King's
Quest, Gabriel Knight, Leisure Suit Larry, Krondor and on the strategy
side, Caesar, Lords, etc. Though these are sequels, each has
to live up to our mission of being innovative. I think we're doing a
good job of that. If you look at Gabriel Knight: Blood of the Sacred,
Blood of the Damned and King's Quest: Mask of Eternity, both
have a unique approach to the next generation of adventure games, but
in each case they are bringing a fresh and innovative experience to
the adventure game genre. Adventure games are definitely not dead.
In addition to our traditional franchises, we'll also be bringing new
worlds to the market. This year we are releasing Half-Life and
Homeworld. Both of these have been developed externally, but
we also have some new things going on internally that we haven't announced
yet.
Additionally, a big part of our story and mission is to work with experienced
and proven designers and development teams, Roberta Williams, Al Lowe,
Jane Jensen and their teams at Sierra Northwest, David Lester and the
Impressions teams, Raymond Feist and Pyrotechnix and the independent
developers like Valve and Relic. We'll continue to pursue this, and
you'll see us hooking up with other top developers down the road.
When I spoke with Ken in late 1997, he told me how last year was pretty
much a test year. 1998 seems to be extremely promising. What is Sierra's
goal for this year?
Our goal for Sierra Studios is to bring these hit products to the shelf
and establish ourselves again as leaders in game development. If you
look at the 20-year history of Sierra, we helped build this industry
with many landmark products. In 1997 we didn't live up to our reputation;
for us this was a year of remaking Sierra and the products we developed
with the goal of recapturing that status. Looking at our lineup this
year, I think we've achieved that. Our other brand divisions at Sierra
FX and Dynamix are making similar strides. It's an exciting period in
our history.
Lately, petitions and request for adventure series have been sweeping
the World Wide Web by storm! If there are enough requests, can gamers
actually make a difference?
Yes, they can. The requests for Quest for Glory 5 played a big
part in the decision to kick off this series again. The response to
Space Quest has been enormous, and we really do listen. Space
Quest 7 is still on hold but not dead. The interest shown via the
'net will play a big part in the decision to kick off Space Quest
again. It's in limbo now, but I wouldn't expect that to last forever.
Is there anything which Sierra On-Line will never do, no matter
what? For example, getting rid of all adventure games and making 3D action/strategy
games?
As long as the fans are there, we'll be there. This year we have the
best adventure games in the market in development with King's Quest
and Gabriel Knight and even a 3D action/strategy game with
Homeworld. We're a well-diversified game company with a long
history. A big part of that history is our adventure games, and it's
a big part of our future too.
That is all for now. Thanks!
|